Subway “Eat Fresh” – The opposition!
|The story begins in Bridgeport, Connecticut, USA during the summer of 1965. Fred DeLuca, an ambitious 17-year-old high school graduate, was looking for a way to make enough money to pay for his university tuition. The solution came at a backyard barbecue during a conversation with a family friend, Dr. Peter Buck. Dr. Buck suggested to Fred that he open a submarine sandwich shop – having seen a sandwich shop in his hometown experience huge success.|
|With a $1,000 loan from Dr. Buck, the partnership was formed and Pete’s Super Submarines opened in August 1965. The first year was a challenge and a learning experience for the young entrepreneurs. They opened their second location a year later and quickly realised that marketing and visibility were going to be key factors in the success of the business – the third outlet was in a highly visible location and it’s still serving sandwiches today. The name was shortened from Pete’s Super Submarines to SUBWAY® and the familiar bright yellow logo was introduced.|
|The next step was to formulate a business plan that outlined the SUBWAY® chain’s goals. In an effort to reach those goals, SUBWAY® outlets began franchising, giving others the opportunity to succeed in their own business venture. The first SUBWAY® franchise opened in Connecticut in 1974. In August 1995, the SUBWAY® chain celebrated 30 years of success and witnessed the opening of its 11,000th outlet.|
|As for Fred Deluca… he did complete his journey – he received a Bachelor’s Degree in Psychology in 1971 and became a successful businessman. Fred firmly believes in valuing the experience of the journey rather than only visualising the end and he shares the journey and success with thousands of SUBWAY® franchisees around the globe.
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