Subway “Eat Fresh” – The opposition!


The story begins in Bridgeport, Connecticut, USA during the summer of 1965. Fred DeLuca, an ambitious 17-year-old high school graduate, was looking for a way to make enough money to pay for his university tuition. The solution came at a backyard barbecue during a conversation with a family friend, Dr. Peter Buck. Dr. Buck suggested to Fred that he open a submarine sandwich shop – having seen a sandwich shop in his hometown experience huge success.
With a $1,000 loan from Dr. Buck, the partnership was formed and Pete’s Super Submarines opened in August 1965. The first year was a challenge and a learning experience for the young entrepreneurs. They opened their second location a year later and quickly realised that marketing and visibility were going to be key factors in the success of the business – the third outlet was in a highly visible location and it’s still serving sandwiches today. The name was shortened from Pete’s Super Submarines to SUBWAY® and the familiar bright yellow logo was introduced.
The next step was to formulate a business plan that outlined the SUBWAY® chain’s goals. In an effort to reach those goals, SUBWAY® outlets began franchising, giving others the opportunity to succeed in their own business venture. The first SUBWAY® franchise opened in Connecticut in 1974. In August 1995, the SUBWAY® chain celebrated 30 years of success and witnessed the opening of its 11,000th outlet.
As for Fred Deluca… he did complete his journey – he received a Bachelor’s Degree in Psychology in 1971 and became a successful businessman. Fred firmly believes in valuing the experience of the journey rather than only visualising the end and he shares the journey and success with thousands of SUBWAY® franchisees around the globe.

fact sheet
Fred DeLuca founded the SUBWAY® chain in Connecticut, USA, in 1965. The company has since grown into a multi-billion pound business, with more than 25,000 outlets in over 80 countries.
The SUBWAY® chain aims to increase the number of outlets it has in the UK and Ireland to over 2,010 stores by 2010.
In 2003, the SUBWAY® chain beat its all time record for the number of franchises sold in a single year and its outlet sales continue to be extremely strong.
More than 70% of new SUBWAY® franchises are sold to existing SUBWAY® owners.
In 2006, the SUBWAY® chain was once again named the Number One Franchise Opportunity in Entrepreneur Magazine’s ‘Franchise 500’ rankings. This is the 14th time the company has won this prestigious award.
The low fat subs (6g of fat or less) menu, is popular with customers all around the world.
Taken from Subway’s website.

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