Teenage Girl Cycle Fashion Project
“A GROUP of Year 9 and 10 female students from Westminster Academy have taken up the challenge to make fashionable cycle clothing.
Their designs are part of the Teenage Girl Cycle Fashion Project, funded by Transport for London, which aims to promote cycling among teenage girls – statistically the most difficult group to engage in cycling.
The students worked with fashion graduates from the London College of Fashion to design wearable, everyday cycle garments, which will be showcased prior to Pret a Rouler.
Wayne Hemingway, founder of fashion label Red or Dead, said: ‘While cycling is clearly on the up, we know that twice as many lads cycle as lasses.
‘Events like the Velorution’s Pret a Rouler Fashion Show can help get girls interested in cycling as it shows that cycling is glamorous as well as healthy, and a greener way of getting around!’
Westminster Academy is the first of four schools to take up the challenge, and their designs will be shown between 12noon and 2pm at the Village Underground in Shoreditch, east London.”
This article was taken from – http://www.tfl.gov.uk/corporate/media/newscentre/5320.aspx
Filed under: Ditch Cars.. Ride a Bike | Leave a Comment