Fashion in cycling for women.

11Dec08

This video is just what I was looking for 🙂 Please watch it, it’s only 10mins but it has got so much to do with this project!

Velorution has joined up with the Sustrans’ Bike It project and Westminster Council in a project to involve teenage girls in the design show. Pret a Rouler aims to broaden the appeal of cycling as an every day activity and provide alternative role models, but also to encourage wider participation in cycling. What to wear, looking cool, stylish, or smart, are issues, particularly for more image and body conscious teenagers.

Fashion graduates from the London College of Fashion is working with a group of Year 10 female students at the Westminster Academy. The teenage girls in collaboration with the graduate designers will be designing wearable, every day cycle garments, also to be showcased at a separate catwalk show running in conjunction with Pret a Rouler. The Teenage Girl Project is expanding and aims to involve another 4 schools and delivering workshops in an additional 6 schools London-wide.

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