Archive for December, 2008

They had the right idea back in the 50’s but coming into the 80’s things started to go horribly wrong. The unflattering elasticated ‘cycling short’ was born and started to become mainstream. I was guilty of succumbing to to this tasteless trend, I remember being quite fond of my shiny black cycling shorts with florescent […]

Bern MuseProduct informationPrice: 39.99 (42.99 with graphics*)Colours : Matte Purple, Matte grey, white with polka dot graphic*, White with oak leaf graphic, Gloss White and Gloss CranberrySizes: S: 53.5 – 55.5cm M: 55.5 – 57cm L: 57 – 59cmTwo versions available:Hard Hat• Soft breathable Brock foam circulates air and sucks moisture• Multiple impact• High impact […]

Victoria Pendleton is an Ehglish trac cyclist. She is the gold medalist on the sprint in 2008 Olympics and also one the sexiest olympians in Beijing. Early years Born in Stotfold, Bedfordshire, she rode her first race, a 400m event on the grass track at Fordham at the age of 9. Pendleton showed her promise […]

There’s definitely a glamorous feeling about the image above, and slightly Rock chick too. I really like it, its nice how you cant see her face but all in all the picture is very feminine. I like the way that its been captured in black and white. It makes it more striking and appear a […]

Pret a Rouler..


What we are doing? Velorution will be showcasing innovative, exceptional talents and their take on what cycle clothing should be like. ‘Pret a Rouler’ or ‘ready to roll’ will be a multi-media experience, rather than a fashion catwalk in its traditional sense. Models will naturally be one bikes. An interactive event, it will take the […]

This video is just what I was looking for 🙂 Please watch it, it’s only 10mins but it has got so much to do with this project! Velorution has joined up with the Sustrans’ Bike It project and Westminster Council in a project to involve teenage girls in the design show. Pret a Rouler aims […]

“A GROUP of Year 9 and 10 female students from Westminster Academy have taken up the challenge to make fashionable cycle clothing. Their designs are part of the Teenage Girl Cycle Fashion Project, funded by Transport for London, which aims to promote cycling among teenage girls – statistically the most difficult group to engage in […]