Why Not Associates

01Jan08

Good, an upto date website! With a mission statement.. Amazing. This quote is taken from it within the website – “why not associates is a British graphic design company with global reach. we turn our passion for design into commercial success for clients in business, government and the public sector.”

Why not associates’ recent work includes opening sequences for BBC programmes such as Robin Hood, Life on Mars and Holby Blue. they also specialise in branding and identity, print, book design and environmental campaigns. Below is the opening sequence to Holby Blue, its entital establishing shot shoes a police badge and the camera lingers there for 3 or 4 seconds before it cuts to other shots introducing each character, every 5 or 6 seconds you get shown a police badge so it is clear to any audience what they are about to watch.

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