Pentagram

20Dec07

Pentagram looks so professional from the moment i looked at the Website. “Pentagram is organised and run so designers achieve their best – because design at its best satisfies clients” I’d heard of them before and knew that they’re are successful but I’ve never looked at any of the portfolios. You can look at the stuff Pentagram produces by clicking on this link: http://pentagram.com/en/portfolio/packaging/item-index.php. I didn’t realise that they had done work for Companies such as Tesco or Halfords. The Packaging part really interested me and most of the items are well known. It’s weird because you just kind of look at them in the shop, you don’t think of all the hard work that’s gone into making them look the way they do, or what target audience they appeal to.

Its interesting the bredth of work they do and the amount of different designs. Pentagram has also designed buildings such as the Chester Racecourse, which really suprised me! The more I look into their portfolio the more things I find and recognise, its interesting :). Theres not very much about the company itself on the website so I manged to find some background information elsewhere. “Pentagram is a design studio that was founded in 1972 by Alan Fletcher, Theo Crosby, Colin Forbes, Kenneth Grange and Mervyn Kurlansky in Needham Road in West London. They now have offices in New York, San Fransico, Austin and Berlin.”

And then here’s just an example of the work they have done for Halfords, they have even designed the Packaging of everything Halford sells. So really they have designed Halfords as a brand.

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